Marketing in a Down Economy
During a time when everyone seems to be cutting prices to stay afloat, there is new, compelling evidence of a better way. A methodology that has been shown to actually grow, not just sustain, profitability during economic downturns has been identified. This talk presents the evidence and explains why this new method works, and what it takes to get started.
Your next BIG Thing
Ken will do a review of recent trends within your industry and search for other industries that have common characteristics. Ken will then combine this information with state-of-the-art research to present an outsider’s view of the challenges and opportunities that lay ahead. This program has been done in several different sectors and is especially useful to those who are trying to communicate or get buy in for a new strategy or vision.
Competing Against Giants: How Smaller Firms Can Prosper
In an era where industry consolidation and mergers are creating scale-advantaged giants in almost every line of business, some smaller firms have found a way to not only survive but prosper. Learn how to capitalize on the disadvantages that large size can bring, how to leverage the unique qualities of small scale operations and how to use organizational arrangements to reap many of the benefits of large size without sacrificing the positive aspects of being a smaller enterprise.
All of Ken’s presentations are customized to include examples specific to each audience.
Workshop | Relationship Marketing: Avoiding the Hype (half-day)
Much has been made of the promise and potential of relationship marketing. However, recent evidence suggests that many organizations talk a better relationship than they provide, even though they may be spending thousands of dollars on new technology and programs. Why? Because they forget the basics: why we do it, how we do it and how we know whether it's working. Find out how to avoid the most common problems in pursuit of superior customer relations.
Workshop | Setting and Merchandising Your Price: (full day)
Price is commonly seen as a means to an end: we cut prices to build volume. But for the average North American firm, we need a 4% increase in volume for every 1% reduction in price just to keep profitability at an even keel: a ratio that makes it hard to build profitable market share. The first of this two part session focuses on how to set prices for either retail or bid situations.
Canadian Marketing Hall of Legends
Financial Post | Leaders in Management Education Award