NSB Logo General Rick Hillier (Ret) General Rick Hillier (Ret)

General Rick Hillier (Ret)

Speaker Exclusive

Ottawa, Ontario, Canada

Chair of the Ukrainian World Congress' Strategic Advisory Council & Former Chief of the Defence Staff

Rick Hillier‘s passion, leadership and outspoken nature have captured the hearts and minds of Canadians across the country. A man who takes pride in his country and Newfoundland roots, his team and the significance of his mission, General Hillier is one of Canada’s most celebrated leaders. Hillier tells it like it is – with confidence and a straight-talking manner – as he helps organizations strengthen their leadership skills and understand geopolitical events. As Chief of the Defence Staff, Canada’s highest-ranking position in the Canadian Forces, he oversaw Canada’s most important mission in Afghanistan. General Hillier currently serves as the Chair of the Ukrainian World Congress’ Strategic Advisory Council. Hillier serves on the Advisory Board for Newfoundland-based Mary Brown’s Chicken, Canada’s iconic fast-food chain with over 200 locations nationwide.

Keynote Speeches

Leadership in Action: The Human Factor Behind Operational Excellence

General Rick Hillier brings three decades of tested leadership wisdom from situations where the stakes were life-and-death, resources were limited, and failure wasn’t an option—delivered with the wit, warmth, and storytelling ability that keeps audiences fully engaged from opening to close.

Drawing from his best-selling book Leadership: 50 Points of Wisdom For Today’s Leaders and leadership roles spanning military operations, emergency response, and international advisory work, Hillier delivers a frank, often humorous, always practical examination of what separates true leaders from managers. His approach cuts through corporate jargon to focus on fundamentals: vision that inspires, communication that connects, decisions made with moral courage, and above all—leadership centered on people, not processes. And delivered with Canadian pride and showcasing individuals & teams he finds exemplary.

Especially in this era of multiple local and global challenges and transformational change, confident leadership is a must. Hillier addresses both Canadian and international affairs, as well as leadership and teambuilding in times of chaos.

Audiences can walk away with frameworks for decision-making under uncertainty, building authentic team loyalty, converting crises into opportunities, and developing the confidence to lead when easy answers don’t exist. This is battle-tested wisdom from someone who’s led through everything from combat operations to vaccine rollouts, all while maintaining the optimism and humanity that defines truly great leaders.

This Presentation Resonates With:

  • Senior executives navigating organizational transformation or market uncertainty
  • Mid-level leaders developing their leadership voice and decision-making confidence
  • Organizations building leadership development programs with practical, experience-based content
  • Teams facing high-pressure situations requiring resilient, adaptive leadership
  • Leadership conferences seeking authentic, engaging speakers who balance gravitas with accessibility

Sample Takeaways:

  • Vision & Strategy: How to articulate compelling vision that moves people beyond compliance to commitment
  • Decision-Making Under Pressure: Frameworks for making confident decisions when information is incomplete and stakes are high
  • People-Centered Leadership: Why embracing those you lead and winning over those you need creates sustainable success
  • Moral Courage in Action: Moving beyond risk-aversion to make decisions aligned with values, even when unpopular
  • Crisis as Catalyst: Converting organizational challenges and setbacks into learning opportunities and competitive advantages
  • Authentic Communication: Speaking truth to power while maintaining team morale and organizational unity

What Makes General Hillier’s Approach Distinctive:

Gen Rick Hillier’s credibility comes from leading in situations where mistakes cost lives, resources were always insufficient, and political pressures were intense. He commanded in Afghanistan when the mission was most dangerous. He led Canada’s entire military through transformation. He ran Ontario’s vaccine distribution when public trust and operational excellence both mattered.

His presentation style matches his content—direct, authentic, occasionally irreverent, always focused on what actually works.

General Hillier’s natural storytelling ability, visuals to support his message, and self-deprecating humor create an immediate connection with audiences, whether addressing 50 people or 5,000. He weaves compelling narratives from his military and civilian leadership experiences.—from parachuting accidents to NATO conferences to emergency operations—using humor to illuminate serious leadership principles. The stories stick with audiences because they’re both memorable and meaningful, connecting battlefield lessons to boardroom challenges in ways that feel accessible rather than preachy.

Audiences remember both his combat-zone stories and his practical wisdom because he connects lived experience to their daily leadership challenges. Whether you’re in the front row or the back of the ballroom, Hillier’s energy, authenticity, and ability to read the room ensures a memorable presentation.

Global Affairs & Unfolding Events

Watching global events unfold and wondering how they might impact your organization? General Hillier is here to help your audience understand current geopolitical challenges and unpack events from around the globe. As Chair of the Ukrainian World Congress’ Strategic Advisory Council and with his experience as the former Chief of Defence, Hillier has extensive experience navigating current global affairs from a leadership perspective. 

Key Takeaways:

  • The implications of current events on your organization
  • Strategies and tactics to help you lead through extraordinary times
Security, Resilience & Risk: Leadership for an Uncertain World

Cyber warfare. Supply chain vulnerabilities. Geopolitical instability. Today’s security threats demand leadership that can anticipate risk, build resilience, and make confident decisions when threats become reality.

General Rick Hillier brings decades of experience protecting nations and critical infrastructure—from commanding NATO forces in conflict zones to leading Ontario’s pandemic vaccine distribution, and now serving as Honourary Chair of the National Defence Innovation Hub Task Force and strategic advisor to Canada’s defence innovation ecosystem, ONE9 venture capital fund, CYPFER cyber resilience, and Eli Technology public safety solutions.

Drawing from military operations where intelligence was incomplete and threats constantly evolved, combined with his current work at the forefront of Canada’s defence and cybersecurity landscape, Hillier delivers practical frameworks for building organizational resilience, managing enterprise risk, and leading through crisis when security incidents occur.

Sample Takeaways:

  • Understanding the evolving threat landscape and what it means for your organization
  • How security and resilience begin with leadership decisions and organizational culture
  • Decision-making frameworks for maintaining operations during active security incidents
  • Building proactive resilience that turns preparedness into competitive advantage
  • Crisis communication and stakeholder management during security events

Ideal For:

  • C-suite executives managing enterprise risk and business continuity
  • Security leaders navigating cyber threats and operational vulnerabilities
  • Critical infrastructure organizations facing heightened threat environments
  • Boards evaluating organizational resilience and crisis preparedness

Audience reviews:

  • We were very, very happy with Rick Hillier. He did a great job of tying in his presentation to our business, he had people laughing and crying, and he really got them energized... he was wonderful to deal with – pleasant, easy going, not demanding, flexible with our last minute changes of schedule. Absolutely nothing but good things to say.

    - Director, Corporate Events at CIBC
  • He is remarkable. The feedback has been exceptionally positive. The General captivated the crowd...Absolutely the best. I'd highly recommend him.

    - President of the Phoenix Group
  • Unstoppable. Immensely persuasive. Steeped in Newfoundlander charm. Magnetic leader. More impressive than any politician in Ottawa. Ask about a soldier named Rick Hillier and the superlatives never cease.

    - The Globe and Mail
  • The response to your keynote has been overwhelming. Employees told me they could have listened to you “for hours”,... Every employee I have spoken to was just so inspired, loved the stories, and enjoyed the laughter (but some shed a few tears too).

    - Microsoft Canada
  • General Hillier was able to captivate the audience at the end of a long day/week which says a great deal in and of itself. His humour punctuating very serious issues was incredibly effective. His message about the importance of character and candour to leadership resonated well with the students.

    - Ivey Business School
  • It was great! Without question the General brings the crowd to their feet every time. The feedback was 100% positive. Rick is absolutely the best there is, he not only makes everyone around him feel so good to be there celebrating the Mounties 150 Anniversary but, he spends his time without hesitation doing interviews for the media and resulting feedback is totally positive. We would endorse the General anytime there is a need for feedback. - Executive Director, The Outreach Centre (150th Anniversary RCMP Dinner)

Speaker Biography

General Rick Hillier brings three decades of tested leadership wisdom from situations where the stakes were life-and-death, resources were limited, and failure wasn’t an option—delivered with the wit, warmth, and storytelling ability that keeps audiences fully engaged from opening to close.

General Rick Hillier is a Canadian army officer who served as the Chief of the Defence Staff, the top-ranking officer in the Canadian military, from 2005 to 2008. Throughout his career, General Hillier has had the privilege and pleasure of commanding troops from the platoon to multi-national formation level within Canada, Europe, Asia and the United States. He has worked as a staff officer in several headquarters, first at the Army level in Montreal and later at the strategic level in Ottawa.

Hillier was recently appointed as Chair of the Strategic Advisory Council by the Ukrainian World Congress where he offers support and advocacy for the Ukraine’s defence militia and is an advisor the military side where the council can be of support or assistance. As part of this role, General Hillier is championing the #UniteWithUkraine campaign, which has been helping procure non-lethal protective equipment for Ukrainians since shortly after the war began. Hillier’s skills and experience in international diplomacy, defence, procurement, intelligence, logistics, communications, law and fundraising will support the civilian defenders in Ukraine’s Territorial Defence Force. 

In 2024, Hillier championed a new initiative – Heroes Among Us.  

We want to tell the stories of those heroes who line every road we take. We will do so with stories in the National Post, online distribution with Historica Canada, and every other avenue available to tell their stories. Inspire Canadians, new and old, young and mature, Indigenous and the newest immigrants. Let them be inspired by the incredible examples of service to our nation, to our ideals and for causes that are worthy of risking — and sometimes losing — your life. By doing so, we not only pay tribute to their sacrifices but also reinforce the values that define us as a nation.

In late November 2021, Premier Doug Ford announced that General Hillier would chair the province’s task force coordinating the distribution of COVID-19 vaccines from their arrival through delivery to health units to distribution to Ontario residents. Hillier implemented the COVID-19 immunization program using his logistical expertise and insight to help develop a vaccine distribution plan and navigate the many challenges getting infrastructure in place to ensure the success of Ontario’s vaccination program.

Born in Newfoundland and Labrador, General Rick Hillier joined the Canadian Forces as soon as he could. Having enrolled in the Canadian Forces in 1973 through the Regular Officer Training Plan program, he graduated from Memorial University of Newfoundland in 1975 with a Bachelor of Science Degree. After completing his armour officer classification training, he joined his first regiment, the 8th Canadian Hussars (Princess Louise’s) in Petawawa, Ontario. Subsequently, he served with, and later commanded, the Royal Canadian Dragoons in Canada and Germany.

In 1998 General Hillier was appointed as the first Canadian Deputy Commanding General of III Corps, US Army in Fort Hood, Texas. In 2000 he took command of NATO’s Stabilization Force’s (SFOR) Multinational Division (Southwest) in Bosnia-Herzegovina. In May 2003 General Hillier was appointed as Commander of the Army and subsequently, in October 2003, he was selected as the Commander of the NATO-led International Security Assistance Force (ISAF) in Kabul, Afghanistan. General Hillier was promoted to his present rank and assumed duties as the Chief of the Defence Staff on 4 February 2005.

He retired from the Canadian Forces in July 2008, and was subsequently appointed as chancellor of Memorial University of Newfoundland. In 2009, Hillier co-founded Project Hero, a scholarship program for the children of Canadian Forces personnel killed while on active military duty. Hillier serves on the Advisory Board for Newfoundland-based Mary Brown’s Chicken, Canada’s iconic fast-food chain with over 200 locations nationwide.

General Rick Hillier is exclusively represented by National Speakers Bureau in Canada. We’d be happy to help book his appearance at your next event! 

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