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Bruce Dickinson

Rock Icon, Lead Vocalist of Iron Maiden & Aviation Entrepreneur

Bruce Dickinson is a charismatic and unique business speaker. As an entrepreneur, creative business thinker, commercial pilot and the lead singer of Iron Maiden, he is a true renaissance man. He shows audiences how to turn customers into fans. Bruce draw parrellels between the challenges of operating in the world of rock music and commercial aviation with those in the business world; from teamwork, forward planning and the ability to learn from setbacks and move on successfully.

London, England, United Kingdon


Turning your Customers into Fans
How do you turn customers into fans? Bruce believes it all comes down to relationships. The key to developing long-term strategies for your company is to develop relationships and trust with customers. This way, when things go wrong, there’s more incentive to work it out and maintain the relationship. Bruce shares these and many more insights on how he conducts business & builds long-term value.

Entrepreneurship: Determination, Energy & Sacrifice
An entrepreneur sees the world in a different way. Most things in the world have been discovered, but an entrepreneur will see an opportunity and how to look at things from a different angle. In this presentation, Bruce explores what it means to be an entrepreneur. He shares his personal journey through entrepreneurship all the way back to his first forays into business at 12-years-old with a ‘rent a pencil’ scheme at school. He encourages audiences to look at the bigger picture and get back up again after taking the inevitable knocks.

  • Bruce gave a superb performance. He is a 50 minute burst of energy. He is a very bright man and a joy to work with.

    - Business Services Provider
  • Bruce was excellent, very entertaining and absolutely perfect for our marketing and media event. His style of delivery was totally engaging and the audience were very positive!

    - Literary Event Organisers

Summary Profile

Bruce delivers world class speeches to corporations around the globe. He enjoys the thrill of creativity and refreshes this spark in audiences across a range of business topics. With a captivating style, humour and wisdom, Bruce’s presentations entertain and motivate audiences.

Bruce was a pilot and Marketing Director for Astraeus Airlines, a company which leased aircraft to other carriers. He is the man behind Cardiff Aviation, which specialises in heavy maintenance of Airbus and Boeing commercial aircraft and the training of pilots. Bruce hasn’t stopped flying Boeing 757s, and in 2016 flew the band around the globe on their “Book of Souls” world tour in their own 747.

In 2017 Bruce became Vice-Chairman of Pouncer, a design of drone designed to aid famine relief around the globe.