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Dr. Brynn Winegard

Expert on Business Brain Science

Dr. Winegard is an award-winning professor and expert in business-brain sciences. She specializes in explaining everyday work and life phenomena using the secrets of brain science, all with aim of making her audiences happier, healthier, wealthier, and more successful. As the principal of Winegard & Company, an independently run management consultancy and research incubator, she helps clients build better business brains.

Toronto, Ontario, Canada


Success Secrets: The Power of the Subconscious Brain
To be successful in anything— be it getting a promotion, losing weight, getting fit, feeling happier, being more successful, or making more money, we have to train the subconscious brain to believe, envision, and manifest our intentions. You become tomorrow what your subconscious brain believes and processes today. Recent insights from neuroscience can help explain how to access, ‘communicate’ with, and control not just the subconscious mind, but the workings of the subconscious brain. Dr. Winegard will show audiences how to harness its power in order to manifest life goals and intentions.

Engaging People: The Brain Science Secrets of Persuasion & Influence
Building engagement on your teams is all about three key elements: Persuasion, Influence and Leadership. In this presentation, Dr. Winegard will show audiences how to foster better engagement in themselves and others. She provides an overview on the neuroscience of persuasion, influence, leadership, followership, while sharing key takeaways from the best-in-class and frontier social cognitive neuroscience research.

Platform Plus

Workshop | Neuroleadership

This presentation will help audiences build a better brain for business. Dr. Winegard takes lessons from neuroscience to help audiences develop themselves as leaders. She also informs audiences how they can energize and mobilize their followership through cognitive triggers. Audiences will learn how to identify natural strengths and weaknesses, as both leaders and followers.

Workshop | The Aging Brain in the Marketplace

Aging affects perception of commercial messages and consumption behavior: turning products into profits requires a better understanding of the brain. As brains age they have: a deeper intuitive understanding of things, more specific knowledge, longer attention spans, poorer short-term memory, prosocial consumption agendas, receptivity to emotional pleas, among many other new realities. This presentation provides the audience with an overview of the aging brain and how it affects consumers’ perceptions and activities in the marketplace. Dr. Winegard shares insights on how marketers can most effectively use this knowledge to tailor their marketing to an aging Global population.

Workshop | The Aging Brain in the Workforce

This presentation or workshop explores how the brain changes over the course of a life and career; how brains are different later in life; the changes that lead to friction & a lack of understanding between older and younger workers; what to do to slow the neural aging process, common cognitive errors and pitfalls of aging brains and managers. Dr. Winegard offers up a primer on the neuro-cognitive changes to expect during semi-and full-retirement.

  • Energy, energy, energy…. This describes your presentations. Your ability to engage the audience by linking your expertise and their needs was exceptional. I was very pleased to see that you took our theme and used it to focus your presentation in a way that met so many and varied needs. You have shown an excellent ability to recognize and meet the differing needs of senior business officials and administrative assistants.

    - Executive Director, OASBO
  • Brynn is incredibly brilliant and her passionate delivery and wonderful way of engaging her audience through a combination of visual, auditory and hands-on mechanisms was respected and valued. Her knowledge of the subjects presented as well as her ability to tailor the presentation to our specific needs contributed to a very successful learning experience for all attendees.

    - Manager, Purchasing Services, York Region District School Board
  • Brynn kept our diverse crowd spellbound with her scientific explanation of brain functioning, coupled with practical approaches for optimizing productivity.  The topic was relevant to the entire company, and her lively, entertaining style kept everyone involved and attentive, even at the end of a long day of meetings.

    - VP-HR, High Growth Silicon Valley Startup

Summary Profile

Dr. Winegard is not your conventional neuroscience speaker. Whether keynoting or delivering a workshop, she engages her audiences on why we do what we do and the important role our brain plays in literally every aspect of our day.

On stage, Dr. Winegard is an energetic, professional and enthusiastic speaker who simultaneously informs, and inspires. Whether she’s sharing why women multi-task or she’s talking about just how fast our brains process information, she has the unique ability to make brain science accessible to every level of science knowledge.

Dr. Winegard combines real-world experience with cutting-edge research to deliver a customized program that will please your audiences and elevate their outcomes at work and personally. She leaves audiences informed, humoured, and inspired to tackle their challenges armed with fresh insights. Dr. Winegard believes an understanding of brain science can help us be more effective, efficient, productive, informed, influential, persuasive, and successful. 

Dr. Winegard completed her formal education in Neuroscience and Psychology but was practically raised in corporate Canada: before her 20th birthday she started her first full-time decade-long career in corporate marketing working for such companies as Pfizer, Nestle, Bank of Montreal, ScotiaBank, CIBC and Johnson & Johnson. She currently teaches the next generation of business leaders at Ryerson University, and Guelph University.

She is a regular on media outlets informing business phenomena using insights from social and brain sciences. Dr. Winegard can be seen on CTV, BNN, CBC, CTV, CBC, CityTV, Global, The Globe and Mail, Maclean’s and PROFIT Magazine, among more than 40 others.