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Dani Gagnon

Digital Marketer

Dani Gagnon is a digital media professor, and a millennial in a primarily boomer saturated business world, who helps organizations drive business through their online presence and digital marketing.  She’s chock full of insights on internet-based algorithms and how you can leverage them to better connect with target audiences.  

Toronto, Ontario, Canada

Presentations

Algorithms & Connectivity
Algorithms impact us all, from online shopping, communication with friends, or marketing a business on social media. In the modern business environment, this shift towards search algorithms has resulted in many organizations to get lost in the crowd. How do you adjust your marketing strategy to connect with audiences in the algorithmic era?

With the history of marketing and propaganda as a backdrop, Dani Ganon outlines the rules to play by to understand how information is presented on social media. She explores the latest techniques along with cost-effective strategies to align your messaging with trending topics. Audiences will learn how successful organizations are leveraging trending topics in a cool way and how your team can too.

Key Takeaways:
• The current algorithm structures for key social media platforms and how to optimize your content to work within their systems.
• How to create a sustainable brand personality online. 
• Content marketing techniques that get more reach and engagement organically.

Healthcare | Algorithms for Practitioners
As a healthcare practitioner, social media is a huge part of advocacy and education. Those who don’t embrace it risk being left behind. Whether you want to keep up to date on news for your patients or want to build an audience to make a difference in the world, Facebook, Instagram and Twitter all play huge roles in doing so. Social media pages, groups and profiles are all controlled by algorithms that determine what content we see and don’t. A health practitioner may be following a page wanting important updates, but may not receive them due to these algorithm rules. In this interactive, customized keynote, Dani Gagnon shows healthcare practitioners how the internets back-end code rules impact them.

Key Takeaways:
•  How to use social media algorithms to ensure you see the information most important to you.
• Techniques to get your online content seen by your target audience.
• Strategies to maximize budgets to create awareness of a certain topic online.

There’s no such thing as “social media marketing” 
Dani notes, “Social media was created as a social tool, not a marketing tool.” If you’re actually going to reach an audience, you have to write for your target market, not as a way to further your business.  That means making content interactive, clever and truly social; and framing it to reflect the things the Internet is talking about (to ensure it is more widely shared). A recent example: Ms. Gagnon persuaded an insurance company to reference TV show The Walking Dead on its Facebook Page by launching a poll titled, “Which character is most likely to need life insurance this season?”

Dani also offers presentations on authentic personal branding in today’s business world and more. View a full list of her presentations here. </p

Platform Plus

Workshop: Creating buzz for your brand on a budget
This fast-paced workshop will show you how to cut through the clutter of Facebook, Instagram, Twitter and Snapchat by crafting messages that will actually reach your customers. By understanding algorithms and using innovative ideas, you'll be able to create content that will be widely shared. Your next paid social campaign will bring in new business and could cost as little as $30.

Social Influencer

An influencer on Communication & Social Media, Dani can help your organization connect with unique target audiences.

  • A creative tornado, Dani powered through the social networks, explaining the strengths and purposes of each, clearly outlining how they'd be useful to my writing career. She had an action plan for how I should get started. Today. Now. Immediately. She was encouraging, insightful and funny. Above all she is knowledgeable but never overwhelming.

    - Aga Khan Museum
  • Dani and her company The Like Button have been managing our Facebook and Twitter feed since 2011. Her work has been creative and done consistently. She has a great knowledge of the space and we are very pleased.

    - Student Works Painting
  • Your session was the highest ranking of the day – rated 6.533 out 7 on average. Likewise 65 out of 75 people in the survey rated you at a 6/7 or higher, which is an amazing score.

    - Globe and Mail Small Business Summit

Summary Profile

The more connected we are, the more forward-thinking the world will become.” – Dani Gagnon

A millennial in a primarily boomer saturated business world, Dani Gagnon is a digital media professor who helps organizations drive business growth through their online presence and digital marketing. She’s shares insights on internet-based algorithms and how you can leverage them to better connect with target audiences. Her specialty is making content interactive, clever and truly social; and framing it to reflect the things the Internet is talking about to encourage sharing and engagement. 

Dani Gagnon finds innovative ways to drive business through digital marketing and ensuring organizations are being genuine throughout that process.  She runs a digital marketing agency and is founder of `The Like Button` that handles social media consultations and strategies for companies across Canada.

She’s an ‘under-30 influencer’ CEO in Toronto with The GNF Group, who started her business 8 years ago, and has been making a serious impression in the social media world working with brands like CBC, Under Armour, the NDP and MasterCard already. 

Gagnon is a Professor in Digital Marketing at Seneca College and teaches Social Media at Camp Tech, as well as beginner and advanced social media workshops in Toronto, and travelling to various locations for corporate training.

She was one of the keynoters at the 2017 Globe and Mail business summit described as a one-day conference of insightful sessions, proven growth strategies and innovative ideas from the country`s brightest business leaders.  She`s also spoken to groups such as: the Canadians Parliament (in Ottawa), the Liberal Party of Canada, Smartserve, Bconnected, Strut, and more. A social strategist with a passion for music, Dani is also lead singer/guitarist of the internationally known punk band KINK. 

Described as a creative tornado, Dani G brings her whole authentic self to each presentation.