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Sally Hogshead

The World's Authority on Fascination

World-class branding expert Sally Hogshead discovered a new way to measure how people perceive your communication, through the Fascination Personality Test.

Orlando, Florida, USA

Presentations

How to Fascinate: From First Impressions to Lasting Value
We live in a distracted world. The average attention span is just 9 seconds. Yet if we only have 9 seconds to communicate value, how do we break through? To stop the distraction, and engage a listener, we must create moments of intense focus. Yet when we do break through-when we use our personality advantages to connect and communicate-the results are extraordinary. Sally Hogshead teaches audiences how to communicate and add value in the first 9 seconds. Participants learn how to fascinate, to become more memorable and valued. When companies learn how to fascinate, their products become more desirable, their customers turn into advocates, and their best employees never want to leave. Sally explores the science of personal branding, based her original research of 100,000 people.  This is a powerful, funny, high-energy presentation, filled with interaction. Each participant discovers his own unique advantage to be heard and remembered.

Captivate Your Consumer: How Fascinating Companies Win the Moment
When you fascinate your customers, they’re more likely to remember you, buy from you, and rave about you. Yet in today’s distracted and competitive environment, most messages are either forgotten or ignored. In a competitive market, the most fascinating option always wins. How will your participants compete, and win? Sally’s research uncovers new trends in how the brain establishes patterns of loyalty and respect. For example, she discovered that by applying certain hardwired triggers, a fascinating brand can charge up to four times more than its competitors. Taking audiences on a high-velocity journey through neurology, economic, and pop culture, Sally handpicks case studies and shares custom audience analysis. Participants will be buzzing long after the keynote ends, inspired by new ideas to transform their business.

The 9-Second Personal Brand Anthem Exercise: How to Introduce Yourself with Value
Sally Hogshead estimates that roughly 90% of introductions fail to engage a conversation, let alone a relationship. In fact most of the time, when we introduce ourselves to a prospective client or contact, we’re actually damaging our personal brand. Why? Because too few people realize how to immediately communicate their value. In this innovative and interactive session, Sally will teach each person in your audience how to highlight his or her own personality advantage. A recent pilot study for Unilever demonstrated that after the study, participants were 34% more confident in their introduction. By the end of this session, every participant in the room will have created their own 9-seond “elevator pitch” to earn respect and interest. Participants learn how to identify their unique advantages, and articulate this more clearly in all areas of their professional brand.

Awards

2014
Meeting Planners | Favorite Speakers

2012
Speaker Hall of Fame

  • The Fascination Advantage is remarkably accurate, and has immediate applicability in terms of providing an actionable roadmap for team interactions! There are so many personality assessments out there, and this is the first and only one to give a clear road map of how others see you, to instantly know your blind spots, and work more effectively with others. I used this as an icebreaker at a recent all-hands meeting, and the energy was immediately moving around the room as everyone interacted on a whole new level.

    - Cisco, Inc.
  • Sally combined humor, logic, and visual stimulation to create one of the most dynamic seminars our managers have ever participated in. Using her book Radical Careering as a backdrop, Sally covered some challenging topics in a way that was both educational and entertaining.

    - Books-A-Million, Inc.
  • I had well over 100 people come up to me and thank me for having Sally speak at Content Marketing World. She set the bar high indeed. She is a true inspiration to me, as well as my team.

    - Content Marketing World
  • Sally was tremendous. Her presentation was well received and I believe will help us make a difference in our efforts. Everyone, including those who came in with doubts, was very impressed. We hope that sales coaches and marketing program managers can continue to build on it and drive the message home with our team.

    - Sally was tremendous. Her presentation was well received and I believe will help us make a difference in our efforts. Everyone, including those who came in with doubts, was very impressed. We hope that sales coaches and marketing program managers can continue to build on it and drive the message home with our team
  • Sally is an energetic speaker and educator, with a powerful angle on what motivates people to take action. Her style is engaging, entertaining, and sure to make any audience fill a notebook with ideas when she's done.

    - Human Business Works
  • Outstanding... Sally's insights into how to be fascinating and represent a fascinating product will pay dividends for many months and years to come. Our sales force walked out excited and with new ideas on how to do their jobs better.

    - Wall Street Journal

Summary Profile

Before researching the science of fascination, Sally rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers.

Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting and branding, and was one of the most awarded advertising copywriters right from start of career.

Sally frequently appears in national media, including NBC’s “Today” show and the New York Times. She was inducted into the Speaker Hall of Fame, the industry’s highest award for professional excellence.

She is the creator of the Fascination Personality test: the world’s first personality assessment that measures what makes someone fascinating. Unlike the Myers-Briggs type indicator or the StrengthsFinder™ test, this assessment is not about how you see the world–it’s how the world sees you.

The science of fascination is based on a decade of research with over one million participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

Sally Hogshead is also the New York Times bestselling author of How the World Sees You and FASCINATE: How to Make Your Brand Impossible to Resist as well as one of only 172 living members of the Speaker Hall of Fame®, the global speaking industry’s highest award for professional excellence. To become more successful, you don’t have to CHANGE who you are. You have to become MORE of who you are.