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Sally Hogshead

The World's Authority on Fascination

Sally Hogshead believes the greatest value you can add is to become more of yourself.  Sally created the Fascination Advantage®, the first personality assessment that  measures how others perceive you.  After researching over 600,000 people, her algorithm can pinpoint your most valuable  differentiating traits.

Orlando, Florida, USA


How to Fascinate: From First Impressions to Lasting Value
We live in a distracted world. The average attention span is just 9 seconds. Yet if we only have 9 seconds to communicate value, how do we break through? To stop the distraction, and engage a listener, we must create moments of intense focus. Yet when we do break through-when we use our personality advantages to connect and communicate-the results are extraordinary. Sally Hogshead teaches audiences how to communicate and add value in the first 9 seconds. Participants learn how to fascinate, to become more memorable and valued. When companies learn how to fascinate, their products become more desirable, their customers turn into advocates, and their best employees never want to leave. Sally explores the science of personal branding, based her original research of 100,000 people.  This is a powerful, funny, high-energy presentation, filled with interaction. Each participant discovers his own unique advantage to be heard and remembered.

Captivate Your Consumer: How Fascinating Companies Win the Moment
When you fascinate your customers, they’re more likely to remember you, buy from you, and rave about you. Yet in today’s distracted and competitive environment, most messages are either forgotten or ignored. In a competitive market, the most fascinating option always wins. How will your participants compete, and win? Sally’s research uncovers new trends in how the brain establishes patterns of loyalty and respect. For example, she discovered that by applying certain hardwired triggers, a fascinating brand can charge up to four times more than its competitors. Taking audiences on a high-velocity journey through neurology, economic, and pop culture, Sally handpicks case studies and shares custom audience analysis. Participants will be buzzing long after the keynote ends, inspired by new ideas to transform their business.

The 9-Second Personal Brand Anthem Exercise: How to Introduce Yourself with Value
Sally Hogshead estimates that roughly 90% of introductions fail to engage a conversation, let alone a relationship. In fact most of the time, when we introduce ourselves to a prospective client or contact, we’re actually damaging our personal brand. Why? Because too few people realize how to immediately communicate their value. In this innovative and interactive session, Sally will teach each person in your audience how to highlight his or her own personality advantage. A recent pilot study for Unilever demonstrated that after the study, participants were 34% more confident in their introduction. By the end of this session, every participant in the room will have created their own 9-seond “elevator pitch” to earn respect and interest. Participants learn how to identify their unique advantages, and articulate this more clearly in all areas of their professional brand.


Meeting Planners | Favorite Speakers

Speaker Hall of Fame

  • The Fascination Advantage is remarkably accurate, and has immediate applicability in terms of providing an actionable roadmap for team interactions! There are so many personality assessments out there, and this is the first and only one to give a clear road map of how others see you, to instantly know your blind spots, and work more effectively with others. I used this as an icebreaker at a recent all-hands meeting, and the energy was immediately moving around the room as everyone interacted on a whole new level.

    - Cisco, Inc.
  • Sally combined humor, logic, and visual stimulation to create one of the most dynamic seminars our managers have ever participated in. Using her book Radical Careering as a backdrop, Sally covered some challenging topics in a way that was both educational and entertaining.

    - Books-A-Million, Inc.
  • I had well over 100 people come up to me and thank me for having Sally speak at Content Marketing World. She set the bar high indeed. She is a true inspiration to me, as well as my team.

    - Content Marketing World
  • Sally was tremendous. Her presentation was well received and I believe will help us make a difference in our efforts. Everyone, including those who came in with doubts, was very impressed. We hope that sales coaches and marketing program managers can continue to build on it and drive the message home with our team.

    - Sally was tremendous. Her presentation was well received and I believe will help us make a difference in our efforts. Everyone, including those who came in with doubts, was very impressed. We hope that sales coaches and marketing program managers can continue to build on it and drive the message home with our team
  • Sally is an energetic speaker and educator, with a powerful angle on what motivates people to take action. Her style is engaging, entertaining, and sure to make any audience fill a notebook with ideas when she's done.

    - Human Business Works
  • Outstanding... Sally's insights into how to be fascinating and represent a fascinating product will pay dividends for many months and years to come. Our sales force walked out excited and with new ideas on how to do their jobs better.

    - Wall Street Journal

Summary Profile

While studying at Duke University, Sally lived with an African tribe inside a goat dung hut. After graduation, in the second year of her career in advertising, Sally won more awards than any other writer in the U.S., and was named “the most successful junior copywriter of all time.” At age 27, she founded her first advertising agency, with clients such as Target and Remy Martin. She next opened the West Coast office of the legendary innovation agency Crispin Porter Bogusky as Creative Director/Managing Director. While growing up as a little girl, Sally’s older sister won 3 gold medals in the Olympics, her brother graduated from Harvard, and her dad is an acclaimed spinal surgeon. The experience taught Sally how to stand out– and how to teach audiences to stand out in their own competitive environments. Of course, growing up with the last name “Hogshead” would give anyone an unconventional point of view. Today, Sally’s business card offers a cheeky example for how to instantly fascinate. Poking fun at herself, her card says: “A hogshead is a barrel that holds 62 gallons. So what’s your last name, smartass?” Few female keynote speakers deliver a research-based message combined with high-energy presentation style, to captivate large audiences including the Million Dollar Round Table, GE, Intel, Cisco, Intuit, AAA,  and Qualcomm. Sally teaches you how to persuade and influence in 9 seconds or less. Based on her research, Sally created the world’s first personality test to measure exactly what makes your personal brand fascinating. For anyone in a distracted and competitive environment, the real issue is not how you see the world. The real question is… how does the world see you? Sally’s audiences learn how to instantly persuade and captivate in a world with a 9 second attention span, using their own unique competitive advantages. As the only speaker and author on the topic of fascination, Sally has developed a scientifically-based system of influence, based on the brain’s hardwired patterns. This is for any goal that requires powerful communication— from selling insurance to motivating employees. Sally brings her research to life with mesmerizing storytelling, illustrating her points with examples from neurology to economics to the chemistry of falling in love. With vivacious energy and passion, she teaches audiences how to captivate customers and close the sale. Working with companies such as Nike, Aflac, Godiva, Jägermeister, Avon, and the Wall Street Journal, Sally creates and leads global marketing campaigns, and also teaches companies how to use their brand personality to fascinate in social media and customer experience.