The “Why Not You” Playbook: How to Excel in Life and Business with Jennifer Botterill
“Wow, this resonates so deeply for me! ‘You want to make sure everyone is better because you are there.’“
– What attendees were saying
Exploring how championship culture is built from the inside out, we hope Jennifer Botterill‘s session helps activate fresh ideas for your upcoming events focused on high-performance mindsets.__
The “Why Not You” Playbook: How to Excel in Life and Business | NSB Webinar | Jennifer Botterill
🔑 Sample takeaways considerations:
✓ High performance through shared elevation
Individual success and collective team elevation are not mutually exclusive in competitive environments. High-performing teams actively choose to view pressure as a collective support system rather than a burden. Controlling your internal response when external variables are unpredictable turns overwhelming pressure into fuel for peak execution.
✓ The “no regrets” standard of accountability
True accountability focuses on daily effort rather than external decisions beyond your control, while confidence means trusting your capacity to learn, adapt and grow, instead of resting defensively on established credentials. By adopting the standard of never looking back and saying “I wish I would have,” high performers take full ownership of their preparation, staying present and executing without mental clutter. For your audience, this translates to radical ownership.
✓ Turn failure into fuel
When Team Canada dropped eight consecutive games to their fiercest rival just months before the Salt Lake City Olympics, the team made an intentional decision: treat the defeats as diagnostic data and channel that feedback into a targeted learning opportunity. That mental shift paved the way to an Olympic gold medal.
To sustain this mindset, Jennifer introduces the three zones of focus:
- The past (left): A space dedicated to extracting lessons learned and building on experience
- The future (right): A space for strategic vision, assessing growth opportunities, mapping what comes next and accepting that we do not have every answer
- The present (centre): The largest, wide-open space reserved entirely for being on task, executing in the moment and performing without distraction
+ more in the session!
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ABOUT JENNIFER BOTTERILL
Speaker Jennifer Botterill is a three-time Olympic champion, 2025 Hockey Hall of Fame inductee, and NHL broadcast analyst who coaches audiences on peak performance. A Harvard honours graduate, she spent 14 years on the Canadian Women’s Hockey Team and is the only two-time winner of the Patty Kazmaier Award.
Jennifer has covered the NHL for Warner Bros. Discovery, NBC, and CBC, and released Why Not You, a new book focused on pursuing excellence and reaching your potential. The book has already been recognized as a Canadian nonfiction bestseller, further extending Jennifer’s impact beyond the world of hockey and into the areas of leadership, performance and personal development.
Through inspirational stories and career lessons from the Olympic podium and the broadcast booth, her keynotes give corporate audiences practical ways to set bold goals, work as a team, and follow through. Learn more about Jennifer
Ideal for events focused on:
National conferences
Women’s events / Women in Leadership
Peak performance and teamwork / Kickoff events
