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Bruce Dickinson

Rock Icon, Lead Vocalist of Iron Maiden & Aviation Entrepreneur

Bruce Dickinson is a charismatic and unique speaker at any business event. As an entrepreneur, creative business thinker, commercial pilot and brewmaster, in addition, of course, to being the lead singer of Iron Maiden, he is a true renaissance man. Bruce is the man behind Cardiff Aviation, which specialises in heavy maintenance of Airbus and Boeing commercial aircraft and the training of pilots. His passion for aviation keeps him flying a variety of aircraft, amongst his other ventures.

London, England, United Kingdon


Turning your Customers into Fans
How do you turn customers into fans? Bruce believes it all comes down to relationships. The key to developing long-term strategies for your company is to develop relationships and trust with customers. This way, when things go wrong, there’s more incentive to work it out and maintain the relationship. Bruce shares these and many more insights on how he conducts business & builds long-term value.

Entrepreneurship: Determination, Energy & Sacrifice
An entrepreneur sees the world in a different way. Most things in the world have been discovered, but an entrepreneur will see an opportunity and how to look at things from a different angle. In this presentation, Bruce explores what it means to be an entrepreneur. He shares his personal journey through entrepreneurship all the way back to his first forays into business at 12-years-old with a ‘rent a pencil’ scheme at school. He encourages audiences to look at the bigger picture and get back up again after taking the inevitable knocks.

  • Bruce gave a superb performance. He is a 50 minute burst of energy. He is a very bright man and a joy to work with.

    - Business Services Provider
  • Bruce was excellent, very entertaining and absolutely perfect for our marketing and media event. His style of delivery was totally engaging and the audience were very positive!

    - Literary Event Organisers

Summary Profile

As a pilot, vocalist, a competitive fencer and a recent cancer survivor, heavy-metal frontman Bruce Dickinson continues to be one of the most fascinating people in the world of music. Best known as frontman for the multi-million selling giants of heavy metal, Iron Maiden, he has received much acclaim for this aviation and business pursuits outside of his musical career.

Bruce was the marketing director of Astraeus, a Gatwick-based charter airline, where he worked as a pilot for several years. Following Astraeus’ closure, he created his own aircraft maintenance and pilot training company, Cardiff Aviation. Bruce also flies Iron Maiden’s own Ed Force One, a 747-400 Jumbo Jet. In 2014 Bruce was diagnosed with cancer during a routine check-up. After a seven-week course of chemotherapy and radiotherapy, he was given a clean bill of health from specialists.

Bruce delivers world class speeches to corporations around the globe. He compares the challenges of operating in the world of rock music and commercial aviation with those in the business world; from teamwork, forward planning and the ability to learn from setbacks and move on successfully.

He focuses on turning customers into fans – with information going viral all the time, which speaks volumes for business, with customers being loyal to a brand. Bruce enjoys the thrill of creativity and refreshes this spark in audiences across a range of business topics. Bruce hosted The Bruce Dickinson Friday Rock Show on BBC Radio 6 Music from 2002–2010. He is a former member of the British Fencing team.