Algorithms & Connectivity
Algorithms impact us all, from online shopping, communication with friends, or marketing a business on social media. In the modern business environment, this shift towards search algorithms has resulted in many organizations to get lost in the crowd. How do you adjust your marketing strategy to connect with audiences in the algorithmic era?
With the history of marketing and propaganda as a backdrop, Dani Ganon outlines the rules to play by to understand how information is presented on social media. She explores the latest techniques along with cost-effective strategies to align your messaging with trending topics. Audiences will learn how successful organizations are leveraging trending topics in a cool way and how your team can too.
• The current algorithm structures for key social media platforms and how to optimize your content to work within their systems.
• How to create a sustainable brand personality online.
• Content marketing techniques that get more reach and engagement organically.
Healthcare | Algorithms for Practitioners
As a healthcare practitioner, social media is a huge part of advocacy and education. Those who don’t embrace it risk being left behind. Whether you want to keep up to date on news for your patients or want to build an audience to make a difference in the world, Facebook, Instagram and Twitter all play huge roles in doing so. Social media pages, groups and profiles are all controlled by algorithms that determine what content we see and don’t. A health practitioner may be following a page wanting important updates, but may not receive them due to these algorithm rules. In this interactive, customized keynote, Dani Gagnon shows healthcare practitioners how the internets back-end code rules impact them.
• How to use social media algorithms to ensure you see the information most important to you.
• Techniques to get your online content seen by your target audience.
• Strategies to maximize budgets to create awareness of a certain topic online.
There’s no such thing as “social media marketing”
Dani notes, “Social media was created as a social tool, not a marketing tool.” If you’re actually going to reach an audience, you have to write for your target market, not as a way to further your business. That means making content interactive, clever and truly social; and framing it to reflect the things the Internet is talking about (to ensure it is more widely shared). A recent example: Ms. Gagnon persuaded an insurance company to reference TV show The Walking Dead on its Facebook Page by launching a poll titled, “Which character is most likely to need life insurance this season?”
Workshop: Creating buzz for your brand on a budget
This fast-paced workshop will show you how to cut through the clutter of Facebook, Instagram, Twitter and Snapchat by crafting messages that will actually reach your customers. By understanding algorithms and using innovative ideas, you'll be able to create content that will be widely shared. Your next paid social campaign will bring in new business and could cost as little as $30.
An influencer on Communication & Social Media, Dani can help your organization connect with unique target audiences.