Dr. Samantha Yammine, aka ScienceSam

As technology transforms how we live and work, curiosity is the key to thriving. In this high-energy, science-backed keynote, neuroscientist Dr. Samantha Yammine aka Science Sam shares practical tools to think like a scientist—embracing failure as a path to innovation. With live demos and real-world science that’s easy to understand, she shows how curiosity fuels adaptability and success in uncertain times.

Behaviour starts in the brain. Understanding how our brains are wired for motivation can transform our strategies for sales, customer retention, social media, and team morale. In this interactive keynote, neuroscientist Dr. Samantha Yammine aka Science Sam breaks down the neuroscience of drive in her signature easy-to-follow style, sharing practical, science-backed tips tailored to your industry to help you hit targets, boost engagement, and elevate performance.

We don’t all think the same way—and that’s a strength. In this eye-opening keynote, neuroscientist Dr. Samantha Yammine aka Science Sam shares her personal experiences with anxiety alongside a science-backed celebration of neurodiversity. With relatable science and practical tools, she empowers teams to support mental health, reduce anxiety, and create work environments where more people can thrive.

How many times a day do you pick up your phone? Canadian adults spend, on average, around 2 hours daily on social media, and teens clock in nearly 9 hours a day in front of screens. But that doesn’t have to be a bad thing. In an era of AI-generated content and nonstop notifications, our brains are working overtime to filter information, regulate emotions, and stay grounded in reality. Join us for a no-shame talk from neuroscientist and science communicator Samantha Yammine, better known as Science Sam. You’ll leave this session with a better understanding of how the digital world shapes your brain, plus practical tips for building a healthier, more intentional relationship with it.