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Fotini Iconomopoulos

Negotiation, Communication, & Commercial Strategy Expert

Nicknamed “the negotiator” as a child, Fotini has been honing her skills her entire life. For the last decade, she’s been empowering Fortune 500 executives and their teams to achieve their objectives through her expertise in negotiation, communication, and persuasion. Fotini thrives on guiding clients through high-stakes scenarios in such industries as CPG, retail, professional services, energy, telecommunications, tech, and finance. 

Toronto, Ontario, Canada


The Power of Pause to Get What You Want
When faced with excitement or adversity, we tend to get overwhelmed leading us to situations that make us say “why did I do that??!” But what if you could channel a mental ‘Pause’ button to get clarity when things get intense?  Negotiation and persuasion expert Fotini Iconomopoulos will take you through why it’s important to slow things down to be more effective at getting what you want.  Learn how pausing your brain, your speech, and your body language can impact the way others perceive you and the messages you are getting across.  The end result?  A more confident and credible you! Pressing Pause using some of the behavioral techniques Fotini provides will help you to speed through potential conflict, preventing much of it along the way. 

Persuasion & Negotiation
Cialdini’s principles of persuasion tell us that likeability is important but how can you be likable in negotiation without giving away the farm? Fotini will walk you through how to use the science behind the principles of persuasion to get what you want. Likeability, scarcity, social proof and more weave their way into the negotiation process to set you up for success. By applying these rules, with your negotiation objective in mind, you’ll have a deal before you know it! It’s possible to be authentic and likable and get what you want all at the same time.

Negotiate Everyday to Get What You Want
Negotiations happen all around us. After all, if we were always in agreement with the people around us, life would be a breeze! Contrary to popular belief, effective negotiation isn’t about arguing, it’s a discussion aimed at reaching an agreement.  In this eye-opening keynote, Fotini will demonstrate how we are constantly negotiating with those around us in all sorts of situations, and it rarely looks like a pay-per-view main event. 

Learn how to recognize different types of negotiations and explore subtle ways to get what you want more effectively. Just as useful at home as in the boardroom, the techniques you learn in this session will assist in all types of negotiations (without any of the battle scars).

Negotiation – The Difference Between Breaking Through the Glass Ceiling or Falling Off the Cliff
Negotiation is a skill that can bring significant value to everyone, yet women are far less likely to engage in the practice. With good reason. Study after study, coupled with anecdotes galore, tell us that women are often penalized for negotiating. Labeled aggressive instead of assertive or attracting the dreaded b-word, they fear the process for fear of retaliation. Are women terrible negotiators? No. In fact, the opposite is true. Their superior trust and empathy skills make them ideal negotiators. Often they just need to work on the confidence to carry out their ask and some subtle communication tricks to get what they want –without that dreaded label. Fotini will tell you her negotiation war stories and how she overcame gender and age discrimination to go on to be the expert that Fortune 500 executives seek out for their high stakes scenarios. You’ll leave with the motivation and confidence and the knowledge to tackle your next negotiation with ease.

Communicating with Confidence
How much are you leaving on the table? It’s time to take it back.  It’s time to learn the skills that will help you get what you want every. single. day. Whether you’re up against a budget, navigating a promotion or seeking flex time, walk away with what you want by mastering Fotini’s secret negotiation weapon. It’s the end of post-negotiation remorse. Learn how to get both actual and perceived power –and how to take it from others. Those difficult people are not as powerful as you think they are and you’ll learn some ways to take control. Whether face-to-face, phone or email, learn communication techniques that will help you raise, your confidence, be more persuasive and navigate labels like assertive vs. aggressive.


Greek America Foundation Top 40 under 40

  • As Conference Producer, I will incredibly impressed with her confident demeanor, the way she captured the audience's attention and her words that spoke powerfully to the entire audience. In the conference feedback, Fotini was repeatedly mentioned as one of the strongest, most influential speakers.

    - Conference Producer, Key Media
  • Not only did this event receive a very rare 5 out of 5 stars from attendees who anonymously rated the event, but several students approached me in the days and weeks that followed discussing the fantastic lessons received by Fotini and even sharing their notes with fellow students. Fotini is a fantastic speaker, certainly one who knows how to add value for her target audience, and one I would highly recommend.

    - Senior Consultant, Deloitte
  • I left with more knowledge on how to approach negotiation in both my personal and professional life...her content is fantastic and her delivery made me feel empowered to negotiate. Fotini is an inspiring, engaging and dynamic speaker. I highly recommend Fotini to speak at your next event!

    - Food & Nutrition Communications and Content Developer
  • Simply put, Fotini was outstanding. She listened, provided invaluable counsel, helped to navigate and drive alignment both within our own organization as well as with the client. Most importantly, she brought a thoughtful process to managing the negotiations and could always be counted on to be "the voice of reason". I highly recommend Fotini.

    - Consultant, Lee Hecht Harrison
  • Fotini has great stage presence, is very knowledgeable and gave great advice. We were truly honoured to have her speak and we continue to hear from our attendees how much Fotini’s talk helped build their skills. I hope to work with Fotini again soon.

    - Co-Founder & Advisory Board Member, Lean In Canada

Summary Profile

Fotini has always channeled her energy into a passion for the power of forward-thinking. Today, business executives partner with her to achieve their business goals, increase profitability and create a competitive advantage. To share her strengths with more business leaders, she is also an adjunct professor of MBA Negotiations at the Schulich School of Business at York University in Toronto where she completed her MBA in Organization Behavior.

After a decade of owning and managing small businesses in the retail sector, Fotini refined her negotiation skills in the corporate world in the consumer goods industry before becoming a management consultant. She created a successful negotiation advisory practice for another global firm before branching off on her own. Over the last 8 years, she has helped clients all over the globe focus their energy on moving their commercial objectives forward. Fotini thrives on guiding clients through high-stakes scenarios in such industries as CPG, retail, professional services, energy, telecommunications and finance.

Having overcome significant gender adversity early in her career, Fotini is passionate about helping people develop the confidence to take on whatever challenges come their way, with a particular interest in empowering women and disadvantaged groups.  In 2018, she expanded her attention to educating adolescent girls through an empowerment camp experience, to start building their confidence and resilience even earlier than her corporate audience. When not with clients or in the classroom, she is a frequent guest on CBC & CTV television and she spends her time professional speaking on negotiation, communication, leadership and conflict management, and offering her experience to meaningful non-profit initiatives.  She’s worked extensively with the Network of Executive Women for the last 4 years and currently serves as one of their Regional Officers for the Canadian chapter on their mission to advance women and transform the workplace. The Greek America Foundation recently honored her as one of their Top 40 under 40 in recognition of her achievements and philanthropic contributions.