Keynote Speeches
How do you go from being “unspecial in every way” to doing what no other human in history has done?
James Lawrence – the Iron Cowboy – is the only person to complete 50 Ironmans in 50 days across all 50 states – and then raise the bar again with 100 Ironmans in 100 consecutive days.
But this keynote isn’t just about breaking records – it’s about setting new standards.
Through raw storytelling, behind-the-scenes insights, and a high-energy, multimedia experience, James challenges audiences to rethink what they believe is possible – not just physically, but mentally, professionally, and personally. He equips them to win the internal battle, push through self-doubt, and reset under pressure – especially when everything in them wants to quit.
Because when you change your internal narrative, you don’t just break limits – you redefine them.
If your team is navigating change, chasing big goals, or feeling stuck, James won’t just inspire them. He’ll equip them with a blueprint to unlock untapped performance and turn the impossible into the next milestone.
Because the finish line isn’t out there somewhere – it starts with one step, one promise, one “Here we go.”
Audiences will walk away ready to:
- Go all in on goals that matter and follow through with relentless commitment
- Break mental and physical barriers by shifting mindset and embracing challenge
- Build grit and resilience to thrive through change, setbacks, and uncertainty
- Align priorities and execute toward bold, meaningful, and seemingly impossible outcomes
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