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Lital Marom

Serial Entrepreneur & Expert on Digital Innovation

Innovation Speaker Lital Marom helps leaders to transform their business and future proof it for the digital economy. She is a thought leader of agile business processes, digital transformation and emerging technologies. Specializing in advanced business models and new economies of scale.

Toronto, Ontario, Canada


These are some of the foundational keynotes that Lital delivers on a regular basis to corporates. Each topic can be personalized to your company and industry. Lital can also combine elements of each of these topics as desired.

THINK BIG and ACT FAST: How to Self-Disrupt in the Digital Age
A new breed of companies are growing and scaling at a pace never seen before. Many are reaching $1B market CAPs in a matter of years, some in a matter of months. Their secret? A platform business model.

For classic companies born before the digital era, it’s a whole new world where age, size, sales, and market CAP won’t guarantee market presence tomorrow. But there’s hope—Lital Marom shares the unique opportunities and key advantages that classic companies have over today’s modern start-ups. Opportunities and advantages to tap into new markets and new sources of revenue using the assets and capabilities that they already have.

In this talk, Lital Marom shows classic companies how to disrupt themselves before someone else does—by thinking big and acting fast.

The Innovation Framework: How to Dominate the Market in the New Economy
Welcome to the exponential economy, where a new breed of companies is growing and scaling at a pace never seen before. What do they all have in common? The innovation framework.

Lital Marom and her team at UNFOLD created the innovation framework to help companies grow and scale their business exponentially. It captures underlying patterns of successful companies in the digital economy, and outlines opportunities organizations can use to tap into new markets and revenue streams, while leveraging existing assets and capabilities.

In this talk, Marom shows brands how to use the innovation framework to scale faster, increase profit, and dominate the market.

Innovation: Disruption in the Digital Age
Disruption is dominated by data-driven tech giants who are entering into adjacent fields: Google into the automotive industry, Apple into the music industry, Facebook into the global telecom industry, and IBM Watson into healthcare. In this keynote Lital gives the audience a true understanding of the urgency of these disruptions. She explains the rate of technological change, where it’s going and how can you identify opportunities to innovate and transform your own business model before someone else will.

Digital Transformation: Platforms Shaping Industry Structures
The growth of tech giants such as Google and Amazon has been impressive. Companies such as Uber and Airbnb grew from zero to dominance in only a few years. All the companies that emerged in the past decade have one fundamental thing in common that helps them scale exponentially and dominate markets – that’s the platform business model. This talk lays out the fundamental differences that set platforms apart and the key drivers for its success. Whether you’re building a platform business or not, you can’t succeed in today’s economy without understanding how platforms work.

Forces of Change
Today’s enterprises need to connect and engage with customers, partners and employees in new ways. The key to success for enterprises is to leverage the right business model as well as the relevant emerging technologies to create and to monetize their value.Lital customized her talk to focus on the leading business structure as well as technologies that you’ll need to consider to drive your business, digital transformation, and innovation. Industries that can have a custom focus for this talk include: Tourism/Travel, Automotive, Banking, Insurance and Education.

The Future of Education: 21st Century Skills
The gap between the skills people learn and the skills people need is becoming more obvious, as traditional learning falls short of equipping students with the knowledge they need to thrive, according to the World Economic Forum. So, what separates individuals with strong 21st century skills from individuals competing without these skills?

Create a Customized Talk with Lital Found a Keynote that’s perfect for you and your team? If not, Lital can work with you to create one that’s unique to your company. The collaboration begins here!

  • Lital is such a dynamic and engaging speaker. Her presentation at IAB MIXX in Toronto was provocative and extremely well received by our audience members. Her timely material transforms issues that most see as threats into tremendous opportunities. Lital clearly articulates a winning framework for organizations to adapt and thrive by diving into new business structures and models that work for today's fast-paced environment.

    - President, The Interactive Advertising Bureau of Canada (IAB Canada)
  • Lital’s energy and enthusiasm is infectious. She 'gets it' better than most. Lital’s work helped us discover new ways to explore new growth opportunities, leveraging the power of exponential technologies and network effect. Lital has an innate ability to be creative in detail whilst being mindful of the bigger picture. Her passion is contagious and her knowledge is very impressive.

    - Head of IoT Hungary & Czech Republic, Vodafone Group
  • She is able to take big ideas and theory, and apply it to specific verticals in a practical and actionable ways. This is important for anyone looking to adapt and scale with the agility required in the world today.

    - Head of Market Management, Allianz
  • I had the honour of being in the audience when Lital spoke. Truly inspiring for an entire industry!

    - VP Global Marketing, Destination BC
  • She is able to take big ideas and theory, and apply it to specific verticals in a practical and actionable ways. This is important for anyone looking to adapt and scale with the agility required in the world today.

    - Head of Market Management, Allianz

Summary Profile

Lital is the founder of UNFOLD Media Group and The Academy of Tomorrow, a creative leadership academy preparing young people for the future of work.

At UNFOLD she works closely with executive teams to unlock the potential of their business by integrating new growth strategies and emerging technologies; such as platform strategy, digital ecosystem management and lean scale up. Lital helps organizations understand the application of distributed ledgers (blockchain), artificial intelligence (AI), machine learning (ML) and data. She worked with clients from a wide range of industries, such as GE, Vodafone, Allianz, BBC, Phillips, etc.

She founded the Academy of Tomorrow with the mission to unlock human potential of young people, equip them with new skills required to thrive in the future of work.

Lital led the global strategy and innovation of Fortune 100 corporations across three continents before embarking on her entrepreneurial journey. She holds a computer science and business degrees from the Interdisciplinary Center Herzliya, Israel.

She studied investment banking at NYU’s Stern School of Business, Transformative Strategies and Artificial Intelligence at MIT’s Sloan School of Management, and is a fellow of THNK School of Creative Leadership.