NSB Logo Michel Falcon Michel Falcon

Michel Falcon

Speaker Featured

Toronto, Ontario, Canada

Employee & Customer Experience Leader

Michel Falcon is a critically acclaimed hospitality entrepreneur with over 150 team members under his wing and an ever-growing restaurant portfolio. In his first two years, Michel hit $15,000,000 in profitable revenue, but that isn’t something that genuinely interests him – it’s all about the employees, customer experience and community, or what he calls a ‘People-First Culture.’ It’s a proven method of focusing on employees and customers to create a profitable, admired, and truly enduring brand, especially at his Brasa business. His strategies will help your audience to grow in revenue and profitability, with effective processes built out of a clear purpose.

Keynote Speeches

People-First AI: How to Lead With Humanity in the Age of Automation

This isn’t a presentation about coding or algorithms. It’s a blueprint to keep humanity at the heart of innovation and leadership.

It’s undeniable that artificial intelligence is changing how we lead, hire, communicate, and serve. But in the rush to automate, many leaders forget the most important variable; our people that fuel our brands and experience. 

In this keynote, Michel Falcon explores how to build and sustain People-First Cultures in an AI-powered world, where empathy, trust, and human connection become the ultimate competitive advantages.

Through stories from the restaurant floor to the boardroom, Michel shows how technology can amplify, not replace, our humanity. He shares practical frameworks for integrating AI in ways that enhance culture, deepen belonging, and strengthen the relationship between employees, customers, and brands.

Audience will learn:

  • How Michel uses Ai in his real-world people-first businesses.
  • Learn how to make AI serve people, not replace them.
  • Discover practical frameworks to build trust and belonging in a tech-driven world.
  • See how top brands blend innovation with humanity to drive performance.
  • Walk away with a future-ready playbook for People-First leadership and culture.
Modern Management: The Future of Leadership in a People-First World

Modern leadership today isn’t about having all the answers. It’s about empowering infinite learners whose curiosity turns challenges into discoveries and potential into performance.

In today’s workplace, employees don’t just want direction; they want connection with their leaders and organizations. Yet too many leaders focus on results before relationships, forgetting that performance is the outcome of purpose. In this keynote, Michel explores what it truly means to lead with empathy, transparency, and accountability in a world where talent has options.

He shares real-world stories from his own hospitality company, one of the most people-driven industries, and from hundreds of organizations he has studied. Through these lessons, Michel reveals how to lead with emotional intelligence, deliver feedback that fuels growth, and build a culture where people perform for the mission, not just the paycheck. Using frameworks like his Traffic Light Model for performance and communication, audiences learn how to inspire trust, elevate engagement, and turn everyday managers into People-First Leaders.

Audiences will learn:

  • How Michel leads his team’s in a very challenging people-centric industry.
  • Discover how to lead with empathy, transparency, and purpose in a results-driven world.
  • Learn to build trust that fuels loyalty, engagement, and long-term performance.
  • Master Michel’s proven Traffic Light Model for feedback and communication.
  • Leave with a playbook to turn everyday managers into inspiring, People-First leaders.
The People-First Culture: Build Teams That Stay, Grow, and Outperform

We’ve spent decades learning how to attract talent; the future belongs to those who know how to make it stay.

In this keynote, Michel Falcon reveals how to attract and retain top performers by designing a culture rooted in camaraderie, performance, and growth. Drawing from his real-world experience scaling his own hospitality company and from studying extraordinary workplaces like Cirque du Soleil, where creativity, belonging, and performance excellence coexist. Michel shares actionable strategies to help leaders earn loyalty from the inside out.

Through stories and tactical frameworks, audiences learn how to build systems that recognize contribution, develop potential, and connect daily work to a deeper mission. The result: teams that stay longer, care harder, and perform better because they feel seen, valued, and inspired.

The audience will learn:

  • Michel’s proven strategies that he uses within his hospitality company and ones that he has shared with hundreds of companies from around the world.
  • Learn why retention, not recruitment, is the new competitive advantage.
  • Discover how to design a culture where camaraderie and performance thrive together.
  • Get insider lessons from Brasa and world-class cultures like Cirque du Soleil.
  • Walk away ready to build a workplace people choose to stay with and give their best to.
The People-First Experience: Win the Customer by Winning the Workplace

As the founder of a fast-growing hospitality brand known for five-star guest ratings and industry-leading employee retention, Michel reveals how engaged teams create unforgettable customer moments. 

His philosophy is simple: the guest experience should never exceed the employee experience.

In this keynote, Michel Falcon redefines customer experience by starting where most organizations stop: inside the workplace. From his signature “Superfood = Super Mood” story to frontline systems any company can adapt, Michel shows leaders how to turn culture into their most powerful marketing strategy. 

Audiences leave with a playbook to elevate service, boost loyalty, and turn everyday transactions into emotional connections that build brands customers love and employees are proud to represent.

The audience will learn:

  • Michel’s workplace company culture strategies he uses to increase employee happiness, retention and performance.
  • Learn how engaged teams create unforgettable customer moments that drive loyalty.
  • Get proven systems from Brasa’s five-star culture that any company can apply.
  • Turn workplace culture into your most powerful marketing and retention strategy.
  • Leave inspired to build a brand employees love and customers can’t stop talking about.
The Endurance Effect: How People-First Leaders Protect Time, Energy, and Focus

Michel Falcon leads a company operating in two countries, manages hundreds of employees and emerging leaders, travels the world, writes books, maintains a happy family and wellness routine, keynotes around the world and he still has time to be present. How? This keynote reveals the systems, mindset, and habits that make it possible.

In this keynote, Michel pulls back the curtain on how high-performing leaders protect their most valuable resources: time, energy, and focus. Through personal stories and proven frameworks, he shares how to balance growth with presence, ambition with peace, and productivity with purpose.

This isn’t another “hustle harder” talk. It’s a masterclass in intentional leadership. You’ll learn how to design your days so you can lead people, companies, and yourself at your very best.

The audience will learn:

  • Discover the exact systems Michel uses to lead, grow, and stay present.
  • Learn how high-performing leaders protect their most valuable assets: time, energy, and focus.
  • Get practical frameworks to balance growth with peace and productivity with purpose.
  • Replace burnout with intentional leadership habits that actually scale.
  • Walk away ready to design your days like a People-First leader; focused, energized, and in control.

Platform Plus Presentations

Unique formats and ways to connect with audiences.
Workshop | People First Culture
What is the People-First Culture workshop? A multi-day intensive workshop that teaches your company how to apply the People-First Culture philosophy and 3P strategy within your business to grow stronger relationships with your customers, employees and community. Who is it for? Medium and large-sized companies who are absolutely committed to building processes to enrich the lives of their customer and employees.

Audience reviews:

  • Michel is the real deal. Watching his presentation at a recent ICSA conference, it was clear that his story telling abilities, real world experience and customer-focused philosophy are a winning combination! He was engaging and authentic while describing the principles of customer acquisition, retention and brand awareness. Great speaker with deep understanding of customer relationship concepts.

    - Vice President, Customer Experience, Verint
  • Michel is an inspiration to all who have had the privilege and opportunity to work with him. His passion and relentless pursuit of helping companies drive positive business results by primarily focusing on customer.

    - Director - CounterPath
  • Michel was a consummate professional at all times while his presentation displayed his deep knowledge on the subject matter. He was very engaging and he was terrific at integrating humour and anecdotes at the appropriate moments to further draw the audience into the message.

    - Senior Sales Director – Confirmit
  • During the keynote, Michel introduced us to what he refers to as "creating micro customer experiences." The concept of "micro experiences" became a part of the theme of our meeting after Michel's engagement. Michel's keynote was very well received by our team.


    - Sr. Director, Enterprise M&A Integration, CIBC
  • Michel’s presentation, Customer Experience Re-Engineered: Operate Like Your Grandparents Did, was engaging, insightful, and entertaining. He uses story telling to bring customer engagement concepts to life. His presentation has such impact. It is the one that I’ve shared most with colleagues.

    - Director, Customer Relations, The Institute of Internal Auditors
  • Michel delivered a powerful presentation on Customer Experience to our group of 100+ entrepreneurs and senior managers in Cambridge, MA. He opened our eyes to the importance of CE, and we left with invaluable takeaway. A true paradigm shifter. He’s a natural presenter – organized, insightful, passionate, and funny.

    - CEO/Co-Founder, Powderhouse Productions
  • Well in advance of the engagement, Michel spent time understanding [our] motivations and desires which enabled him to effectively prepare for his keynote and speak to his audience. Michel's keynote was well received by our team and I look forward to learning more of his concepts.

    - VP, Head of Strategic Planning - Tangerine Bank

Speaker Biography

Michel Falcon wrote the book about building people-first cultures. Literally.

Michel is a restaurant and hospitality entrepreneur, international keynote speaker, and bestselling author.

He leverages his People-First Culture philosophy to create customer experience, employee engagement, and company culture strategies to grow his own businesses and high-performing teams.

He is invited to conferences as a keynote speaker, workshop educator, and as an advisor to some of the world’s most recognizable companies like Subway, TD Bank, Verizon Wireless, McDonald’s, Lexus, JP Morgan Chase, Electronic Arts, and many others.

Michel is selected by these reputable brands because he doesn’t just discuss theory. He is a practitioner, entrepreneur, and leader of teams who deploys the same strategies he discusses in his book, on stages, and on podcasts.

Michel is the author of the best-selling book, People-First Culture: Build a Lasting Business by Shifting Your Focus from Profits to People. Howard Behar, the former President of Starbucks, said, “Follow the philosophies and actionable strategies outlined in Michel’s book to build a profitable and admired company. Read it today!”

In 2016, Michel and his business partners owned and operated a portfolio of restaurants and venues in downtown Toronto. These venues grew to earn tens of millions of dollars in profitable revenue with more than two hundred employees in less than two years by using the same strategies he shares in his book, keynote speeches, webinars, and podcasts.

In 2018, Michel was hired by McDonald’s Canada to be their spokesperson for their National Hiring Day campaign.

In 2021, Michel ventured off on his own to start Brasa Peruvian Kitchen, a fast-casual restaurant concept. Today, they have multiple locations in Canada and the U.S. His restaurant company has guest and employee satisfaction rates 3x industry averages, leading to great profits for the organization.

Brasa’s bigger mission: “To build a company the world needs more of — one where everyday people are empowered to make great money, achieve career growth and help close the income equality gap.”

BONUS – CALL 1-844-GO-BRASA – you can ask anything about Peru or local Peruvian restaurants.  For Michel Falcon “restaurants aren’t just about serving food; they’re about storytelling. That starts with the guest experience but begins with his team.” (Entrepreneur mag 2025)