Keynote Speeches
“Finding the Hero: Building Resilient Teams Through Reframing and Perspective” Drawing from his war correspondent experience in high-stress environments and wellness platform insights, Muhammad reveals how peak performers manage through challenging situations by shifting their focus from problems to possibilities. Learn the “find the hero” approach—how reframing difficult situations can transform team resilience, employee engagement, and organizational culture. What You’ll Learn: • Practical techniques for preventing negative information from overwhelming your team’s mental capacity • Strategies for staying calm and focused under pressure • Building cultures of gratitude and continuous learning • Leadership approaches for helping teams find growth opportunities in every situation Session Focus: This session provides practical tools for taking challenging news and finding opportunities within it, preventing negativity from weighing on your team’s psyche, and maintaining psychological resilience in fast-paced environments. Muhammad shares proven strategies developed both in war zones and boardrooms for shifting mindset and consistently asking “what can I learn from this?”
We get it – life is tough and at times it can be hard to see the light at the end of the tunnel. During his extraordinary career, Muhammad Lila has seen the worst of humanity up close. As a global war correspondent, he is the only Canadian to lead global news coverage at both CNN and ABC, earning multiple Emmy/SAJA nominations in the process. He’s been shot at, held at gunpoint, and interviewed world leaders – all live on television.
Then one day, everything changed. He found himself broke – and broken – questioning his purpose in life. What happened next is proof that the world is full of infinite possibilities. All it took was a small spontaneous act of kindness between two strangers on the opposite side of the country to ignite a movement that is now changing the world.
What You’ll Learn:
- How to approach any circumstance with curiosity and wonder
- How to keep hope alive even when you feel like there isn’t any
- Why kindness always wins
- Why it’s important to do the right thing, even when others aren’t
- Turning your losses into wins
- How to identify and leverage your strengths and turn them into wins
Session Focus: This session combines humor, emotion, and gripping edge-of-your seat storytelling – taking your audience from alleyways in Afghanistan to a surprise dinner with NHL legend Trevor Linden in Vancouver – showcasing how good things really do happen when you put good out in the world. Throughout the session, Muhammad weaves in the importance of believing in yourself, and the power of one person to change the world – no matter how small or insignificant you might feel – and creating a thriving community and culture where everyone feels like they belong.
The story of how a war correspondent’s simple experiment—sharing good news instead of bad—grew from 200K to 3.9M social media followers and eventually became a clinically-proven platform helping millions live happier lives.
This inspirational keynote demonstrates how small shifts in perspective can lead to extraordinary outcomes, encouraging leaders to question assumptions and explore innovative approaches to persistent challenges.
Key Takeaways: How to identify unmet needs in your market; the power of authentic experimentation; turning personal insights into scalable solutions; building momentum from simple ideas.
An insider’s look at how AI can be harnessed for social good, featuring the development of proprietary algorithms that curate positive content and the fast growing opportunities that emerge when technology meets genuine human need.
Muhammad shares practical insights on AI implementation, licensing strategies, and building technology that creates measurable positive impact.
Key Takeaways: Identifying AI opportunities beyond efficiency gains; building technology with social impact; creating licensable intellectual property; practical AI applications for content and communication strategies.
How constant negative news consumption affects employee wellbeing and organizational culture, featuring clinical evidence that positive content feeds can reduce stress, anxiety, and depression by up to 64%.
This session provides leaders with actionable strategies for creating healthier information environments and supporting employee mental wellness in our always-connected world.
Key Takeaways: Understanding the business cost of employee stress and anxiety; practical strategies for reducing negative information overload; building resilient team cultures; measurable approaches to workplace wellness.
A practical exploration of why positive stories spread faster and create deeper engagement than negative content, with real strategies for leaders and communicators looking to build authentic connection and influence.
Drawing from Muhammad’s social media success and Goodable’s viral content strategy, this session transforms how organizations approach messaging and stakeholder engagement.
Key Takeaways: Why positive content outperforms negative messaging; building authentic brand narratives; creating content that drives genuine engagement; practical communication strategies for leaders.

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