The Power of Purposeful Storytelling™
It is well-established that stories are more memorable and powerful than facts and statistics. Stories are the basis of leadership, coaching, influence, teaching, sales and team culture. Combining exercises in NLP (Neuro-Linguistic Programming), classic story-telling, stand-up comedy, improv, acting and professional speaking, Purposeful Storytelling™ helps participants strategically develop signature and turning-point stories to motivate/inspire/influence team members, customers and audiences in the most engaging and powerful way. Audiences also walk away with a more strategic and engaging approach to writing case studies and testimonials. This presentation can be tailored to cover any or all of the core elements of storytelling, including story structure, performance, humour and titles, descriptions and biographies.
Differentiation as a Platform for Brand (and Personal) Leadership
A differentiated message and brand position is the common denominator that connects leadership in sales and branding to personal leadership. Especially in these uncertain economic times, companies need both personal and business leadership more than ever. This keynote begins by showing audience members why an ability to stand out is the single most important challenge in this – or any economy. It then teaches audience members a simple model for finding the strongest and most differentiating market message for their business, product or service.
Workshop or Keynote | Sales Telepathy
This skill-based presentation or workshop is for everyone in an organization who ‘sells’, including salespeople, proposal writers, managers and leaders. Ideal for a concurrent session, it is based on principles of change management, neuro-linguistic programming and tried-and-true direct response copywriting techniques, participants learn how to engage listeners/readers in a conversational approach that often feels (to the reader/listener) that you are reading their minds. A template is provided that allows participants to write extremely rapid first drafts of introduction and sales emails/letters. Delivered in a fun, interactive style, audiences and groups learn how to get into the head and hearts of their clients ‐ without going out of their minds!
Workshop or Keynote | Conversational Networking, Marketing & Selling
This keynote or workshop helps participants develop customer-centric listening skills, and then teaches them how to develop intelligent questions that speak directly to customer interests and needs. This enables participants to ‘ask’ their way through a proposal or sale rather than ‘push’ their way to a decision. This is a highly interactive presentation that also helps participants learn about each other, making this ideal for networking events.