Sally Hogshead

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We grew up with a myth.

The myth says: Work hard to be “better.”

Better than everyone else. Better than the other students in our classroom.

In your career, be better than the competition… because that’s how to be the best.

I’d like to end this myth right here. Your competitive advantage is NOT the way in which you are incrementally better than the competition.

“Better” is not better. It’s worse. “Better” keeps you chained to the same way of working as your competition.

Being better is temporary. It’s a flimsy advantage that can be toppled in a millisecond by someone with a bigger following.

Or a lower price.

Or a more convenient location.

Or a shinier award.

Or a newer technology.

Or a fancier degree.

Better keeps you chained to the same old way of working as your competition.

I propose that it’s not enough to be the best.

In any oversaturated environment, it doesn’t matter how wonderful you are and how much you have to offer. If your message fails to fascinate, you’ve failed. You’ve lost the sale before you’ve even had a chance to start a connection.

Being the best isn’t enough, if nobody notices or cares.

It’s not enough to manufacture the best product if nobody buys them.

It’s not enough to be the most worthy politician if nobody votes for you.

It’s not enough to be the best leader if nobody follows you.

You could have THE world-changing idea, one that will alter the course of mankind, but that idea will wither if nobody knows about it.

People will just move on to the next product, the next employee, the next conversation.

The best idea can’t win, just like the best person can’t win, if they fail to earn any attention in the first place.

If you can identify your personality’s advantage, and harness it, and apply it, you will not only achieve THE best, but also YOUR best.

The good news is, you can compete. You can be the best in a competitive environment— if you use your natural personality advantages to attract the attention you need to succeed.

What makes you different? (Remember, different IS better!)

We live in a distracted world. The average attention span is just 9 seconds. Yet if we only have 9 seconds to communicate value, how do we break through? To stop the distraction, and engage a listener, we must create moments of intense focus. Yet when we do break through-when we use our personality advantages to connect and communicate-the results are extraordinary. Sally Hogshead teaches audiences how to communicate and add value in the first 9 seconds. Participants learn how to fascinate, to become more memorable and valued. When companies learn how to fascinate, their products become more desirable, their customers turn into advocates, and their best employees never want to leave. Sally explores the science of personal branding, based her original research of 100,000 people.  This is a powerful, funny, high-energy presentation, filled with interaction. Each participant discovers his own unique advantage to be heard and remembered.

When you fascinate your customers, they’re more likely to remember you, buy from you, and rave about you. Yet in today’s distracted and competitive environment, most messages are either forgotten or ignored. In a competitive market, the most fascinating option always wins. How will your participants compete, and win? Sally’s research uncovers new trends in how the brain establishes patterns of loyalty and respect. For example, she discovered that by applying certain hardwired triggers, a fascinating brand can charge up to four times more than its competitors. Taking audiences on a high-velocity journey through neurology, economic, and pop culture, Sally handpicks case studies and shares custom audience analysis. Participants will be buzzing long after the keynote ends, inspired by new ideas to transform their business.

Sally Hogshead estimates that roughly 90% of introductions fail to engage a conversation, let alone a relationship. In fact most of the time, when we introduce ourselves to a prospective client or contact, we’re actually damaging our personal brand. Why? Because too few people realize how to immediately communicate their value. In this innovative and interactive session, Sally will teach each person in your audience how to highlight his or her own personality advantage. A recent pilot study for Unilever demonstrated that after the study, participants were 34% more confident in their introduction. By the end of this session, every participant in the room will have created their own 9-seond “elevator pitch” to earn respect and interest. Participants learn how to identify their unique advantages, and articulate this more clearly in all areas of their professional brand.