Business Lessons from the Racing World In this presentation, Alex applies lessons learned on the track to business off the track. The Technology of Racing: How it Relates to Business Today Auto racing is at the forefront of technological innovation. Cars are designed to push engineers to experiment with new technologies well before they reach mass consumers. Alex offers a look at technology through the lens of automotive. He looks at how you can push innovation with a lean budget on an uneven playing field. Alex also takes a look at the importance of Data Analysis. How you can use data to optimize when testing and practice isn’t always available to you. Mental and Physical Fitness: Techniques of Successful Drivers Physically one of the hardest sports on your body, Alex takes a look at what’s required to achieve peak performance and how you can apply it to your daily life. From getting pounded from G forces to dehydration to an increased heart rate due to carbon monoxide in your helmet, Alex offers up a fascinating look at what it takes to get your mind and body right to achieve success. Motorsport: The Marketing Platform The business of racing is unique. Unlike most sport franchises, a racing team must primarily generate income with sponsorship. In this presentation Alex applies lessons in racing to marketing your product. Teamwork for Success: There is no I in Team In this presentation Alex applies lessons learned on the track to teams off the track. In a race team everyone is accountable. Results from individual actions have an immediate impact. The chemistry between all team members is crucial to have a team that performs to the best of their abilities.