Evergreen: How Cultivate Enduring Customer Loyalty
Evergreen is a funny, useful and detailed session on customer retention, customer experience, and customer strategy. During this talk I explain to audiences that most organizations are “addicted to sex” – the thrill of the chase of gaining new customers – as opposed to “looking for love” – finding worthwhile customer relationships that will last for years and years. In addition, many companies fail to analyze the profitability of their existing customers or the potential profitability of different types of new ones. As a result, they lurch from one customer base to the next, losing some of their most valuable customers just as trees lose their leaves each fall, and gaining others, many of whom turn out to be duds. Is your organization seeing the forest for the trees?
Mining Gold: The Five Keys To Harvesting Massive Business Through Your Existing Customers
How would you like to maximize the lifetime value of every customer? Noah will reveal the three most important ways to build unbreakable brand loyalty, how to turn your current customers into referral generating machines, how to reduce marketing costs by up to 95% while increasing effectiveness, and why 99% of businesses are using the web wrong — and how you can be a part of the top 1% experiencing incredible results from the web.
The Buying Loop – Why Some Customers Buy Again, and Again, and Again…And Why Others Leave
There’s no such thing as customer loyalty anymore! Loyalty is dead!” This is the rallying cry of failing businesses everywhere, but it’s not quite true. Whether you’re considering billion dollar multinationals, Internet start-ups, family owned local businesses, or anything in between, you can find examples of organizations that have learned how to engage their customers and keep them coming back again and again. The purpose of this talk is to give business professionals a more coherent understanding of the why customers leave, and what you can do to make them stay.