NSB Logo

David Allison

Market Motivation Expert

He’s been called a “force of nature” by CEO’s, and a “born storyteller” by best-selling authors. Famous architects have called him a “@#)%)@ genius”, and senior executives across North America say he’s “the best at what he does, period.”Author, advisor, and researcher David Allison probably knows more about motivating contemporary markets than anyone; he’s been studying how & why people behave the way they do for more than 30 years. He helps organizations and individuals understand their market, survive & thrive through massive change, and motivate more people to act more often.

Vancouver, British Columbia, Canada


How to Motivate More People More Often
Curious about why organizations still use outdated ideas like age and gender to define target audiences, David set out to find a better, more contemporary way.  After all, today nobody behaves the way they do because of how old they are, or what gender they might be. After 40,000 surveys across North America, David’s research uncovered a system to define target audiences based on what consumers need, want and expect out of life. This new approach motivates more people more often; with as much as 700% more accuracy.  David shares the audience profiles he’s discovered,  explains how to use them, and offers real-world examples to make the data come to life. This market-motivating tool will change marketing, planning, design and culture in every industry category.

Next-Generation Real Estate Development and City-Building
David has helped motivate millions of people around the world choose a new city, neighbourhood, office, or home. He has helped shape the places and spaces where we all live, work and play. His groundbreaking research on motivation, and his real-world experience in this industry, never fails to spark new ideas and strategies for urban planners, condo developers, home builders and resort operators. His insight gives leaders from all sub-sectors in the building industry practical and actionable ideas that create a significant competitive advantage.  

Survive and Thrive as Technology Shakes-Up Your Market
Your industry and your customers are being pummelled by new technology. It’s hard to know what to do. As a survivor of an industry in turmoil himself, David explains the patterns to watch for, and how to prepare and prosper through massive game-changing disruption of markets and careers. Many business sectors have already been impacted (some have even disappeared entirely) and more are soon to follow. But some companies and individuals emerge from the rubble unharmed, and even stronger than before. David motivates audiences by sharing the actionable steps you can take to not just survive, but thrive.

  • David is one of our favorite speakers to book for business conferences.  Each time he speaks, the feedback from delegates is excellent.  They enjoy his energetic and fun delivery, but more importantly leave with information that asks them to look at the world in a different way.  Pushing people out of their normal day-to-day thinking is a part of what educational events such as ours strive to do, and David helps us meet those objectives regardless of the size or makeup of the audience.

    - Director, Conference Management & Marketing | Global Exhibitions | INFORMA EXHIBITIONS
  • David Allison sees and hears the patterns in the noise — and is then able to tell us what the real signal is. He's a born storyteller and people love him.

    - Douglas Coupland | Artist, Author
  • David is a captivating and entertaining business speaker. His delivery of information and visual presentation engages our event attendees. We receive plenty of positive feedback. He has his own following, our last event with David was a sell-out, one of the largest responses we have ever had!

    - Director, Professional Development | Urban Development Institute
  • David applies energy and enthusiasm to all his interactions. He is a true professional, expressing genuine care and interest in creating forward thinking, tactful content that inspires and motivates attendees. Ingenuity, wit and spark contribute to his storytelling abilities; he truly shines on stage. Working with David was an absolute pleasure!

    - Event Manager Global Exhibitions, Informa Canada
  • David spoke to our conference of private club marketing professionals from across North America, and he rocked the room. We had a ton of very positive feedback. He's dynamic, refreshing, and insightful. Fantastic speaker.

    - Director of Brand Experience & Marketing, The Vancouver Club
  • David knows how to engage an audience and keep them listening!

    - Minister of Justice, Attorney General of British Columbia
  • David is certainly one of the best I have worked with: he is relaxed and passionate and makes sure everyone in the room is engaged.

    - Sam Sullivan, former Mayor of Vancouver, MLA for British Columbia

Summary Profile

For more than three decades now, David has been working with mass-market audiences and helping his clients stay one-step-ahead of them. His research on how & why people are motivated to make decisions helps his clients outperform their peers.  From automobiles to orchestras, from technology to hotels, and from condominiums to entire communities, David shows us how to activate people while the world continues to swirl with change around us.

As one example, David’s latest and most-ambitious research project has led to the discovery of a new way to define target audiences that is up to 700% more accurate than the tools most commonly used today.  His data from 40,000 surveys across North America has revealed that age, income, and gender do not accurately predict behaviour the way they did in the past. Instead, his new method for motivating a defined audience is based on what different people truly care about the most. This discovery will change marketing, planning, design and culture for decades to come.

David speaks passionately about the reinvention of contemporary life, and how consumers are changing as a result. He connects the dots to help organizations create products and campaigns for this new era. His insights help all market sectors as they face a very different world ahead.

With his team at DAVID ALLISON INC, he is a trusted advisor to complex organizations around the world, but his leadership background gives him an added perspective.

He launched, and ten years later sold, an award-winning marketing-communications firm, with clients throughout Canada, the United States, Central America and the Caribbean. He was VP Marketing for a recreational property/resort marketing firm with 117 offices around the globe, and VP Marketing for a luxury brand with operations in cities across Canada. He has served as a director of the Urban Development Institute, the Contemporary Art Gallery, and the Canadian Council for Aboriginal Business.

Moreover, he is entertaining. He is a motivation expert after all, and knows how to make his subject matter fun and easy-to-understand. People leave his presentations eager to implement new ideas and insights. He is an accomplished keynote speaker at conferences across the country. He has lectured at SFU, UBC, and BCIT, and taught a full-slate of undergraduate and graduate marketing courses at the University of Calgary School of Business.

Over his decades working with organizations around the world, he has won many accolades and awards, and written three books on various market-motivation techniques. He was one of the first to recognize how social media would change the relationship between consumers and companies, and published Sell the Truth, his first book, to help marketers gain an early-advantage.

@KimCBaird Yup. Grew up near there. Big prairie rabbits! (2017-07-26 01:18:08)
I've lived through disruption myself, and can tell you how to survive and thrive. #NSBSpeakers #DAI https://t.co/VNooom8akS (2017-07-25 10:45:50)
We have created a new system for motivating any market up to 700% more effectively. A Valuegraphics Profile is what… https://t.co/3djFIwjuSn (2017-07-24 04:28:06)