Every keynote speech David delivers is entirely customized, based on insights from 75,000 Valuegraphics surveys on what your specific target audience really wants, and the messages that will motivate them most.
How to Activate ANY Audience in a Post-Demographic World
Valuegraphics is the new science of shared values, using big data to detect what your audience really wants, and the messages that will motivate them most. David will explain what the Valuegraphics Database reveals about the audience for your specific product, service, brand or industry. He will give you concrete steps to implement this powerful information, and how to motivate your audience to do what you want them to do. Delegates attending this presentation will learn how to be far more influential at activating the audiences they need to reach – as much as eight times more effectively than ever before.
Financial | Online and Off: What Motivates Bank Customers the Most?
Valuegraphics Profiles reveal intriguing differences between online bank customers and those who visit bank branches in person, including motivations that the industry is largely unaware of. How can a brick & mortar bank attract more profitable customers? How can an online bank win-over traditional clients? Leave this session ready to engage with customers at a whole new level, with deep data insights about what they are looking for, what values you can leverage, and how you can motivate them to choose your products and services more often. As with every speech, David can speak broadly to the Valuegraphics for the industry, or go deep into a particular product, service or brand.
Marketing | This Changes Things: Rethinking Marketing 101
Thanks to the flattening forces of technology we have entered the post-demographic era: stereotypes based on age, gender, income, marital status and more can no longer be relied on to profile and understand target audience behaviour. This is an enormous shift for anyone involved in any form of consumer engagement, and it’s so new that it has yet to be worked into the curriculum in business schools or marketing programs. With deep data from the Valuegraphics Database, attendees will leave this session with eyes-wide-open about the end of demographic stereotypes and how counterproductive they can be. They will also learn how to use shared values to profile the audiences they need to reach with as much as eight times greater effectiveness. After all, what we value determines what we do, so knowing the values your target audience shares means you know how to motivate more people more often. This presentation can also be tailored to include custom information for any product, service, brand or industry.
Human Resources | Are You the One That I Want? Matching Employer and Employee Values
Daily, it seems, there are new books launched about what employers want, and new seminars announced about how to attract the best talent. How can there be so much information and so little progress made? We believe it’s all about values; because what we value determines what we do, and how we see the world. Employers need to know the values of the Job-seekers they are courting, and how to engage with the different Valuegraphics Profiles we’ve extrapolated from the database of 75,000 surveys. Job-seekers should be armed with the same insights: what do decision-makers value, want, need and expect? What motivates them to make the choices they do? This presentation can be tailored to focus on either side of this matchmaking exercise, but for employers and job-seekers alike, knowing about both sides of the equation would be a significant advantage.
Customized Valuegraphics Workshop (3-4 hr)
After a keynote presentation (3 hour workshop), or as a stand-alone engagement (4hour workshop), David will bring his 25 years of workshop facilitation skills to your organization, and lead your team through a Valuegraphics Workshop specifically designed for the objectives and goals of your company, industry or organization. Your team will be refreshed, focused on what your stakeholder groups and target audiences really want, and the messages that will motivate them the most. Before the session is over you will have a roadmap in hand to implement powerful Valuegraphics insights and achieve your organizational goals.
There are three tangible outcomes. Valuegraphics guidelines for your organization will multiply the effectiveness of your planning, design and marketing communication efforts as much as eight times over.