How to Motivate More People More Often
Curious about why organizations still use outdated ideas like age and gender to define target audiences, David set out to find a better, more contemporary way. After all, today nobody behaves the way they do because of how old they are, or what gender they might be. After 40,000 surveys across North America, David’s research uncovered a system to define target audiences based on what consumers need, want and expect out of life. This new approach motivates more people more often; with as much as 700% more accuracy. David shares the audience profiles he’s discovered, explains how to use them, and offers real-world examples to make the data come to life. This market-motivating tool will change marketing, planning, design and culture in every industry category.
Next-Generation Real Estate Development and City-Building
David has helped motivate millions of people around the world choose a new city, neighbourhood, office, or home. He has helped shape the places and spaces where we all live, work and play. His groundbreaking research on motivation, and his real-world experience in this industry, never fails to spark new ideas and strategies for urban planners, condo developers, home builders and resort operators. His insight gives leaders from all sub-sectors in the building industry practical and actionable ideas that create a significant competitive advantage.
Survive and Thrive as Technology Shakes-Up Your Market
Your industry and your customers are being pummelled by new technology. It’s hard to know what to do. As a survivor of an industry in turmoil himself, David explains the patterns to watch for, and how to prepare and prosper through massive game-changing disruption of markets and careers. Many business sectors have already been impacted (some have even disappeared entirely) and more are soon to follow. But some companies and individuals emerge from the rubble unharmed, and even stronger than before. David motivates audiences by sharing the actionable steps you can take to not just survive, but thrive.