40,000 People Told Us What Motivates Them Most
Age is irrelevant today, and other demographics like gender or income aren’t the defining characteristics they may have been in the past. David worked with a sociologist for more than a year to analyze 40,000 surveys from across North America, and proved that demographics are dead. Along the way, he discovered Valuegraphics, an entirely new tool that defines and motivates target audiences based on what people value: what they need, want and expect out of life. Backed with rigorous data, Valuegraphics will change marketing, planning, design and culture in every field.
David’s ten Valuegraphic Archetypes are as much as 700% more effective than the demographic segments created decades ago. In fact, David’s continuously expanding database reveals that traditional segments like Baby Boomers or Millennials are the least effective targets for any organization, and should be discarded.
David uses his research to customize his presentation for every audience. He shares his findings, explains how to use Valuegraphics, and offers real-world examples to make the data come to life. Audiences leave energized, full of new ideas and fresh perspectives that can be applied immediately to both their personal and professional life.
Valuegraphics Where We Live, Work and Play
David has helped hundreds of organizations shape the places and spaces where we all live, work and play. His groundbreaking discovery of Valuegraphics, using shared values as a planning, design and marketing tool, plus his two decades of real-world experience in this industry, sparks new ideas and strategies for urban planners, condo developers, homebuilders and tourism/resort operators. His insight gives leaders from all sub-sectors in the industry practical and actionable ideas that create a significant competitive advantage.
Valuegraphics: A Survival Tool for Change and Disruption
New Technologies and new ideas are changing your industry. It’s hard to know what to do. As a survivor of an industry in turmoil himself, David explains the patterns to watch for, and how to use Valuegraphics to survive and thrive through massive change and even outright disruption. Our world will keep changing, and disruption will become a fact of life, but through it all what your customers value: what they want, need and expect will remain the same. Valuegraphics define what makes us human, what we all share, and David explains how to use our shared values to your advantage. Some companies and individuals emerge from massive change even stronger than before. David motivates audiences by providing the actionable steps you can take to not just survive, but thrive.
Next-Generation Real Estate Development and City-Building
David has helped motivate millions of people around the world choose a new city, neighbourhood, office, or home. He has helped shape the places and spaces where we all live, work and play. His groundbreaking research on motivation, and his real-world experience in this industry, never fails to spark new ideas and strategies for urban planners, condo developers, home builders and resort operators. His insight gives leaders from all sub-sectors in the building industry practical and actionable ideas that create a significant competitive advantage.
Customized Valuegraphics Workshop
David Allison’s newest research has led to a discovery that will change the way you work, and the way you think about the world. Data from a staggering 40,000 surveys proves that demographics are dead, and that shared values, or Valuegraphics, are a far more powerful way to motivate target markets. David will present a customized Valuegraphic Profile for your stakeholder groups, and facilitate a Valuegraphic Workshop specifically designed for the objectives and goals of your company, industry or organization. After this intense and engaging session, your team will be refreshed, focused on the most-motivating shared-values of your stakeholder groups, and ready to create more powerful products, services or brands. Valuegraphics will multiply the effectiveness of your planning, design and marketing budgets as much as 700%, and will replace the guesswork and opinions around the boardroom table with science and data.